A lesson I'm learning while growing my Skool:
๐ง๐ฟ๐ฎ๐ณ๐ณ๐ถ๐ฐ ๐ฎ๐ป๐ฑ ๐ฐ๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ถ๐ผ๐ป ๐ฎ๐ฟ๐ฒ ๐๐๐ผ ๐ฑ๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ ๐๐ต๐ถ๐ป๐ด๐.
People can visit your About page and still not feel enough emotional recognition to join.
For my audience, โMS wellness tipsโ isn't enough.
She needs to read something like:
โ๐ฌ๐ผ๐'๐ฟ๐ฒ ๐๐น๐ฒ๐ฒ๐ฝ๐ถ๐ป๐ด ๐ฎ๐น๐น ๐ฑ๐ฎ๐ ๐ฎ๐ป๐ฑ ๐๐๐ถ๐น๐น ๐๐ถ๐ฟ๐ฒ๐ฑ.โ
โ๐ฌ๐ผ๐ ๐ฐ๐ฎ๐ป'๐ ๐ฐ๐ผ๐ป๐ฐ๐ฒ๐ป๐๐ฟ๐ฎ๐๐ฒ ๐น๐ผ๐ป๐ด ๐ฒ๐ป๐ผ๐๐ด๐ต ๐๐ผ ๐ณ๐ถ๐ป๐ถ๐๐ต ๐๐ต๐ฎ๐ ๐๐ผ๐ ๐๐๐ฎ๐ฟ๐๐ฒ๐ฑ.โ
โ๐ฌ๐ผ๐'๐ฟ๐ฒ ๐ด๐ฒ๐๐๐ถ๐ป๐ด ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐๐ต๐ฒ ๐ฑ๐ฎ๐โ๐ฏ๐๐ ๐๐ผ๐ ๐ฑ๐ผ๐ป'๐ ๐ณ๐ฒ๐ฒ๐น ๐น๐ถ๐ธ๐ฒ ๐๐ผ๐'๐ฟ๐ฒ ๐น๐ถ๐๐ถ๐ป๐ด ๐ถ๐.โ
Then she knows she's in the right room.
That's changed how I'm approaching my content: ๐ฝ๐ฎ๐ถ๐ป โ ๐ฟ๐ฒ๐ฐ๐ผ๐ด๐ป๐ถ๐๐ถ๐ผ๐ป โ ๐ต๐ผ๐ฝ๐ฒ โ ๐ป๐ฒ๐
๐ ๐๐๐ฒ๐ฝ.
Community owners: what sentence would make your ideal member immediately say,
โ๐ข๐ ๐, ๐๐ต๐ฎ๐'๐ ๐บ๐ฒโ?
Drop yours below. ๐