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Jun 4 • 🌐Directory Listings
SEMRush loved his site. I had no freakin' idea what it was selling.
A random guy messaged Liisa Reimann on LinkedIn this week and asked for honest feedback on his website.
It was so bizarre a request that she decided to click. Here's what she said:
After a quick scan, I replied:
"I'm not really sure what your site is offering."
What happened next was fascinating.
He started talking about:
• Search engine results
• Years of website experience
• High site scores
He literally said "𝗦𝗘𝗠𝗿𝘂𝘀𝗵 𝗹𝗼𝘃𝗲𝘀 𝗺𝗲." 🤦♀️
But none of those things answered the question I was actually asking.
Because I wasn't looking at whether the machines understood the website.
I was checking to see if a human could.
His priorities:
"My SEO is great."
"My traffic is growing."
"My website scores well."
But his real priority should be whether or not a stranger can answer 3 questions 10 seconds or less:
What do you do?
Who do you help?
What should I do next?
If the answer is no (and this was 1000% no), you have a clarity leak. And more traffic won't fix confusion.
It just sends more people into it.
It's like those idiots who yell at foreigners - if someone doesn't speak your language, raising your voice isn't going to freakin' help!
Don't ask whether Google understands your website.
Ask whether a human does. (🙋♀️This human!)
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43 comments
SEMRush loved his site. I had no freakin' idea what it was selling.
skool.com/thedirectory
If you're a business owner ready to be seen... ready to get in the game, to test your pitch, and get honest feedback, this is your spot. Join now.
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