3d • Level Up Learning
Grinding it out…
Ray Kroc never made his money selling burgers.
He was 52. Diabetic.
Selling milkshake machines out of a car.
Then he noticed one hamburger stand had ordered eight of them, drove two thousand miles to find out why, and built the biggest property empire on earth.
The burger was never the business. It was the traffic generator.
Most owners I mentor have the same thing going on and have never spotted it.
The thing that pulls people in is rarely the thing that makes the money.
This week’s Book review:
12 lessons from Grinding It Out,
plus my honest take on why the film gets Kroc badly wrong.
In the classroom now 👇 link in comments
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Grinding it out…
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