With problems? With thoughts? With feelings? Or with intent, action and focus? Most people wake up and immediately hand control of their day to someone else. Emails. News. Social media. Messages. Worries. Before they’ve even got out of bed, they’re reacting instead of leading. I try to do something different. Fresh air. A walk. A glass of water. A few minutes of movement. Time to think. Time to notice what’s around me. Time to decide how I’m going to show up today. One thing I’ve learnt after mentoring thousands of business owners is this: - Thoughts and feelings aren’t facts. - Thinking about the gym doesn’t make you fitter. - Feeling like making that sales call doesn’t win the client. - Wanting a better business doesn’t build one. ….Action does. Most people don’t fail because they lack ambition. They fail because they never turn intention into action. So here’s my question… How are you going to start your day ? Not what will you think. Not what will you feel. What will you do? Because it’s rarely a lack of intent that holds us back. It’s a lack of action. Intend. Act. Do. Succeed.

Miss this weeks Masterclass lesson, and you're missing ££Millions of business valuation People think PR is a nice to do. Something you do later. When you’ve got time. When the business is bigger. When you can “afford” a bit of fluffy marketing. That mindset costs people millions. PR is not about vanity. It’s not about ego. It’s not about seeing your face in a magazine. PR is value creation. The difference between an ordinary business and a premium business. Charlie Mullins didn’t sell at 4× EBITDA (The Average UK Valuation). He sold at 29×. Kevin Byrne didn’t sell at 4×. He sold at 22×. I didn’t sell at 4×. I sold at 18×. That gap isn’t operations. It isn’t margins. It isn’t spreadsheets. It’s reputation. If nobody knows you, you are replaceable. If everybody knows you, you are valuable. PR is the slow layering of belief. Not one advert. Not one campaign. Not one press headline when you want to exit. Years of visibility. Years of authority. Years of being talked about when you are not in the room. Without it you have a business. With it you have a brand. And brands are bought differently. One tick tells you its Nike One yellow M and we know its McDonalds Fred Bloggs IT services or Bill's bakery mean nothing !! Create a Brand if you want to be taken seriously Go through this weeks masterclass. (Link below) Listen to the podcast. Work through the worksheet. Then ask yourself honestly: Am I building a company… or an asset? Set some PR goals today. Become known. Or stay invisible. https://www.skool.com/thegrowthsyndicate/classroom/e8a00b2c?md=90dd59eda95f4d8ca22107624fc948e0

Just wanted to put this out there to see if anyone else has had experience of Gojiberry - it's an AI driven LinkedIn lead generation tool (I think since Apple, Blackberries and Orange they must be running out of fruit now). My findings so far is that it is a great time saver, but is better not to rely on the AI generated messaging, which many on LI are getting inundated with in their inboxes. Too early to tell about the quality, but have had a couple of disgruntled complaints about the cold outreach, for which I think I probably need to develop a slightly thicker skin. I'd be interested to hear about tips and tricks, experiences etc. I'll report back in my own again when I've seen some more results coming through.

The world's biggest companies are also the world's biggest marketers. The fastest-growing start-ups are often the best connected. The most successful business owners don't disappear behind their desks. They invest in marketing. They invest in PR. They invest in relationships. They invest in being seen. This isn't about posting endless rubbish on social media. It's about making sure the right people know who you are, what you do and why they should trust you. So here's a question... Last week, what % of your time did you spend building visibility, relationships and opportunities? And what % of your turnover did you invest in marketing, communication and growing your network? Most business owners say they want more customers. Very few spend enough time or money making sure those customers know they exist. Visibility creates opportunity. Relationships create trust. Trust creates sales. If your business isn't growing, before you blame the economy, ask yourself one simple question... Am I spending enough time making sure the right people know I exist?

is often the GOOD Most businesses don't fail because the idea was bad. They fail because there were too many good ideas, and not enough focus on the best one. Here's the trap. The best thing about entrepreneurs is they see opportunity everywhere. The worst thing about entrepreneurs is they see opportunity everywhere. So they say yes to the coaching gig. Yes to the subscription idea. Yes to the side project. Yes to the favour for a friend. Every single one of them feels like progress. None of them are the destination. 🎯 Kevin Byrne built Checkatrade doing one thing. 🎯 Charlie Mullins built Pimlico Plumbers doing one thing. 🎯 Neither of them got distracted by the next shiny opportunity that wandered past. They picked their lane. They stayed in it. They became better at that one thing than anyone else in the world. You cannot build a successful business chasing three or four good ideas at the same time. You build a successful business by choosing one route, and following it until you hit the destination. And while you're spreading yourself across four good things, somebody else is going all in on the one best thing, and they're going to beat you to it. So here's the question. Out of everything you're currently doing, what is the one thing that, if you focused on it exclusively for the next three months, would change your business? Now the harder question. What are you doing right now that isn't that? Because the good is not your enemy because it's bad. It's your enemy because it's good enough to keep you busy, and not good enough to get you there. Pick the best thing. Drop the good things. Just for three months. You'll be amazed what happens. What's the "good" thing you need to let go of this week? 👇