A small Gesture created a family tradition

I saw this story and I have to share it!!

It just goes to show you what little personal touches in your clients experience can do to make a difference in their life and in your business!

Let’s out care everyone!!

“Last year was the first Christmas our daughter Frankie—then three, turning four—got excited for the ritual of going to get a tree.

I wanted the day to be really special for her, so I was psyched when my friend Zach told me he’d discovered an amazing Christmas tree stand called JVI Secret Gardens.

I’ll admit to being surprised when we drove up: the stand was right off a busy road and didn’t have the New England-style winter wonderland charm I’d been expecting.

But Frankie was delighted to pull her little brother around in an old-school red Radio Flyer wagon—even more so after she was offered a hot chocolate.

Meanwhile, I was amused to see that the cut trees had been stuck back into the ground to look like they’d been planted, and that every one of them had a name.

We spent some time deciding between Bernie and Morty. (Morty for the win.) Then the whole family posed for a picture, wearing the Santa hats and elf ears the stand provided, in front of our new Christmas tree.

The kicker: before the team loaded a carefully wrapped Morty onto the top of our car, they sawed a round off the bottom of the trunk, so the tree could drink. But instead of tossing that round onto the compost, they drilled a hole and threaded a piece of wire through it: an ornament for our kids to decorate, and a permanent memento of Christmas 2024—which also happened to be our first in our new home.

Want to guess where we got our tree this year?

For the cost of a hot chocolate and twist of wire—plus a whole lot of creativity and intention—that stand turned a transaction into a tradition, ensuring they’ll be part of our family’s holidays from here on out.”

Is there something we can think of to have this type of impact in our clients lives?

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