What surviving an aortic dissection taught me about leadership under pressure. The idea for The Trust Transformation did not begin in a hospital room. But a hospital room is where its meaning became unmistakably clear to me. It began more than a decade earlier. In 2007, I started working on a concept I called Outrageous Trust. At the time, I had spent years observing leadership teams and organizations wrestling with the same invisible problem. - Decisions were made in meetings, but later they unraveled. - Alignment appeared strong on the surface, but beneath it, people hesitated to challenge one another honestly. - Accountability was often unclear, and leaders frequently carried the weight of important decisions alone. What I began to realize was that while most organizations valued trust, they thought that highlighting it in mission statements or culture presentations was enough. But trust is actually something much more powerful. It is an operating system. Just as the operating system in a computer determines how everything functions beneath the surface, trust determines how decisions hold up, how relationships function, and how organizations perform under pressure. Over the years, that idea continued to develop. Then in 2017, something important happened. Working alongside leaders at AdventHealth and collaborating with Dr. Omayra Mansfield, we launched what would become The Trust Transformation as an evidence-based employee training program. Through an Institutional Review Board study, we examined how people experienced trust before and after the training. What we discovered was encouraging. Participants began to shift their thinking about trust. Instead of seeing it as abstract or aspirational, they began to recognize it as practical and observable. Something that could be intentionally designed into leadership and culture. The data showed measurable positive changes. People began to see trust less as a vague cultural value and more as a system that shaped how leaders made decisions, communicated with one another, and worked through conflict.

I’m Roy Reid, and I couldn’t be more excited to walk this journey with you. Take a moment to watch the welcome video below before we dive in. Your First 5 Steps to Get Started To help you get the most out of your experience here, I want you to do five important things right now: ✅ 1. Book Your Free Onboarding & Coaching Call This is your chance to connect with me 1-on-1, get oriented, ask questions, and hear about upcoming opportunities not yet public in the community. 👉 Book your call here 🙌 2. Introduce Yourself to the Group Go to the intro thread and share: - Who you are - What brought you here - Where you're focusing on building trust — in leadership, relationships, or life Your presence adds value. We’d love to welcome you. 💬 3. Get the Book (with Your Member Discount) Use your exclusive 20% discount to grab The Trust Transformation — the foundational guide to everything we do here. It’s not just a book — it’s your blueprint. 📥 4. Download the FREE CEO Trust Blueprint + Watch the Video Learn how high-trust leaders build resilient cultures, reduce turnover, and improve customer loyalty. 👉 Download the PDF 👉 Watch the 30-minute training replay 💗 5. Take the $97 Mini-Course Jump into Take Responsibility: The Four Types of Relationships — our 45-minute on-demand course that introduces the 4 relationships that shape every area of your life. ✔️ 3 quick video modules ✔️ PDF workbook ✔️ Immediate insights you can apply today What’s Possible Here? This program has helped leaders just like you: - 💼 Completely turn around customer satisfaction scores - 📈 Improve company performance and operational outcomes - ❤️ Build greater personal resilience and wellbeing - 🤝 Strengthen relationships in teams, families, and marriages - 💸 Increase sales and revenue — sometimes doubling results - 👥 Reduce turnover and retain top talent by rebuilding trust internally Ready to Go Deeper? If you're ready to fully install trust as your leadership operating system, don’t miss the opportunity to join the Six-Week Trust Transformation Intensive.