What surviving an aortic dissection taught me about leadership under pressure. The idea for The Trust Transformation did not begin in a hospital room. But a hospital room is where its meaning became unmistakably clear to me. It began more than a decade earlier. In 2007, I started working on a concept I called Outrageous Trust. At the time, I had spent years observing leadership teams and organizations wrestling with the same invisible problem. - Decisions were made in meetings, but later they unraveled. - Alignment appeared strong on the surface, but beneath it, people hesitated to challenge one another honestly. - Accountability was often unclear, and leaders frequently carried the weight of important decisions alone. What I began to realize was that while most organizations valued trust, they thought that highlighting it in mission statements or culture presentations was enough. But trust is actually something much more powerful. It is an operating system. Just as the operating system in a computer determines how everything functions beneath the surface, trust determines how decisions hold up, how relationships function, and how organizations perform under pressure. Over the years, that idea continued to develop. Then in 2017, something important happened. Working alongside leaders at AdventHealth and collaborating with Dr. Omayra Mansfield, we launched what would become The Trust Transformation as an evidence-based employee training program. Through an Institutional Review Board study, we examined how people experienced trust before and after the training. What we discovered was encouraging. Participants began to shift their thinking about trust. Instead of seeing it as abstract or aspirational, they began to recognize it as practical and observable. Something that could be intentionally designed into leadership and culture. The data showed measurable positive changes. People began to see trust less as a vague cultural value and more as a system that shaped how leaders made decisions, communicated with one another, and worked through conflict.

Trust Was Created today

I’m Roy Reid, and I couldn’t be more excited to walk this journey with you. Take a moment to watch the welcome video below before we dive in. Your First 5 Steps to Get Started To help you get the most out of your experience here, I want you to do five important things right now: ✅ 1. Book Your Free Onboarding & Coaching Call This is your chance to connect with me 1-on-1, get oriented, ask questions, and hear about upcoming opportunities not yet public in the community. 👉 Book your call here 🙌 2. Introduce Yourself to the Group Go to the intro thread and share: - Who you are - What brought you here - Where you're focusing on building trust — in leadership, relationships, or life Your presence adds value. We’d love to welcome you. 💬 3. Get the Book (with Your Member Discount) Use your exclusive 20% discount to grab The Trust Transformation — the foundational guide to everything we do here. It’s not just a book — it’s your blueprint. 📥 4. Download the FREE CEO Trust Blueprint + Watch the Video Learn how high-trust leaders build resilient cultures, reduce turnover, and improve customer loyalty. 👉 Download the PDF 👉 Watch the 30-minute training replay 💗 5. Take the $97 Mini-Course Jump into Take Responsibility: The Four Types of Relationships — our 45-minute on-demand course that introduces the 4 relationships that shape every area of your life. ✔️ 3 quick video modules ✔️ PDF workbook ✔️ Immediate insights you can apply today What’s Possible Here? This program has helped leaders just like you: - 💼 Completely turn around customer satisfaction scores - 📈 Improve company performance and operational outcomes - ❤️ Build greater personal resilience and wellbeing - 🤝 Strengthen relationships in teams, families, and marriages - 💸 Increase sales and revenue — sometimes doubling results - 👥 Reduce turnover and retain top talent by rebuilding trust internally Ready to Go Deeper? If you're ready to fully install trust as your leadership operating system, don’t miss the opportunity to join the Six-Week Trust Transformation Intensive.

Last week I wrote about the importance of leadership at home first and the legacy we hope to pass down. Our son Roy proposed last night to his girlfriend Brooklynn (with their cat Siri cheering them on 🤣). They have built a beautiful relationship and we are excited for them and what God has planned for their journey together. Over the past few weeks Roy and I have had some of the most meaningful conversations about life and the important decisions we make. It was so fulfilling to help him set up for this moment. He set up a wonderful stage for the moment on our back porch and I worked with him and his siblings to get everything ready. Our whole family helped with the details, from preparing the house, setting up the sound and video, laying out rose petals on the path from the front door to the porch, small candles to illuminate the way to name a few. The investment of time and presence in our lives of our spouse and children yield the greatest return. #leadership #family #legacy

This weekend, my family went to the movies. Nothing unusual, no milestone celebration, no major event. Just a group of people I love, laughing, talking, and enjoying a couple of hours together. But as I looked around at my family, I realized something important: this is the legacy we’re building, one small moment at a time. Family as a Leadership Model In business, we talk about culture, values, and leadership. But for me, the real training ground for leadership starts at home. The way we show up for our children in consistency, in care, in the little things, becomes the foundation they carry into their own lives and relationships. Our goal isn’t just to raise successful adults. It’s to raise good humans. People who care for one another and care for others. People who live with integrity, extend kindness, and have the courage to do what’s right, even when it’s hard. The Power of Modeling You can tell a child what’s important, but they’ll learn more by watching you live it. Model good behavior. ✅ How we treat waitstaff at a restaurant, how we handle conflict, how we speak about others, these moments are lessons. ✅ Show grit and determination. Let them see you work through challenges instead of avoiding them. ✅ Build sustainable relationships based on trust. ✅ Demonstrate honesty, follow through on your commitments, and apologize when you fall short. A Foundation for the Next Generation Every conversation, every shared meal, every Saturday afternoon together is a brick in the foundation we’re building for the next generation. That foundation becomes the platform they stand on to face the world. When we create a home filled with trust, love, and accountability, we give our children the tools to lead well in their careers, in their communities, and in their own families someday. The Reward The reward is bigger than any professional success: 💟 Seeing your children step up to help a friend in need 💟 Watching them show resilience in the face of hardship 💟 Hearing them speak with kindness, even to those who can’t offer anything in return