I recently spoke with a coach who had her setter send 500 DM's. Zero sales.. Her first instinct? "My setter isn't good enough. Maybe I should hire someone else." Wrong problem. The Offer Is Always the Problem. When you're sending hundreds of messages with no conversions, your offer is broken. Not your messaging, not your setter, not your closing skills. Your offer. If you have to convince through 500 conversations that your offer is worth buying, the offer itself isn't compelling enough. Period. You know your offer is the problem when: - If you're contacting hundreds of people to get a handful of sales, something fundamental is wrong with what you're selling, or how it's positioned. - You can't clearly explain what someone gets. If your offer has 13 modules, multiple platforms, various bonuses, and complicated access tiers, you've lost before you start. Complexity kills conversion. - The price doesn't match the perceived value. This goes both ways - either you're charging too much for what people believe you can deliver, or you're underpricing a transformation and people don't take it seriously. - You're targeting the wrong market with the wrong offer. Some niches don't support high-ticket one-time purchases from first contact. - Some audiences need low-ticket access first (my favorite approach). If you're forcing square pegs into round holes, more effort won't fix it. So my advice? Stop testing scripts, hiring better setters, or increasing your outreach volume. None of that fixes a broken offer. Instead, simplify everything: What is the ONE transformation you deliver? Not ten outcomes, not a comprehensive system - one clear before-and-after that people immediately understand and want. Who specifically is this for? Not "everyone who struggles with X" but a tight definition of who gets the best results from your approach. What's the smallest version that proves value? Can someone test your methodology for under $100 before committing thousands? If not, you're asking for massive trust before earning any.

Five days of honest conversations and realizations that hit harder than any business book. The thing about being around people who've also built - you don't need to explain why, because they already get it. Random things that surprised me: - None of us had our phones out; we are present in conversations. - None of us drink alcohol, and we all care about getting enough sleep. - We use social media for work, not for distraction or entertainment. - We're obsessed with being our best version and spending our time productively. - We don't know best, we ask for advice, we want feedback, and we like learning new things. - We make our beds 🤣 This turned into a viral post: https://www.instagram.com/p/DOrbVyjjYT_/ Most of us were crushing financially, but failing somewhere else. The social wealth exercise was good - mapping who you talk to weekly and realizing you're spending too much time with the wrong people and not enough with your actual supporters. Next, the productivity session made me rethink my own role: We went deep on job descriptions - not just for teams, but for yourself. What's your actual role? What does success look like? Most of us couldn't answer clearly. But here's what really got me thinking: Being in a room with people who've built real success - reminded me why I'm rebuilding everything around constraints. These founders weren't bragging about team size or office space. (Honestly, they didn't brag it all, haha, they are so humble.) But they were talking about profit margins, time freedom, and which parts of their businesses they actually enjoyed. We're all trying to figure out the same thing - how to build something significant without losing ourselves in the process? How to scale without sacrifice? How to serve people without becoming a slave to the business? My goal is to do more of this. I have enjoyed this and laughed so much. Finding "your people: isn't just nice-to-have: It's essential. When you're surrounded by others asking better questions, you start asking better questions too.

Hey everyone, Writing this from a balcony in the sun, and I've been reflecting on something that completely changed how I think about building a business. Most entrepreneurs I see are doing this backwards, and I used to be one of them. My previous business hit a record month, but I was constantly on the hamster wheel. New launches, new campaigns, new everything. I realized I was building a job, not a business. It's reactive and chaotic. And worst part is, your potential clients feel it too and it takes a hit to your authority and credibility. To step away from this it requires a complete mindset shift. You have to commit to playing long-term games with long-term people. Stop chasing dopamine hits from new sales and start building something that compounds. Three steps to make this change: First: Commit to the long-term game. Lead your clients to real transformation, not just quick fixes or information overload. Second: Engineer your offers so getting started is natural, but staying is even more natural. Big vision, small barriers to entry. Third: Spend most of your time on the people who are already paying you. Make them successful, keep them longer, and get better results. They become your best marketing. Building recurring revenue isn't just slapping a monthly price on your stuff and hoping people stay. It requires commitment, leadership, and perspective. But it's worth it. The hardest part isn't understanding this concept - it's having the discipline to actually implement it when everyone around you is chasing the next shiny opportunity. But that's how you build a business that serves you instead of the other way around. Talk soon, Meghan

What's up everyone, Day one of The Mentorship is behind us, and I wanted to share what actually happened - the real story. My first Mentor Memo... Expect these weekly. Let me know how you like them. How does it feel to launch to a new audience? A new product? A different approach? Launch day felt like standing naked in Times Square 🤣 Every imperfection was magnified in my own head. That one course section could be clearer. The story sequene, was it good enough? The pricing strategy I second-guessed. This is probably happening for you too. With enough repetition and experience, I know I should always launch the 'shitty' MVP (minimal viable product). This was the case with my first company Setter Academy, the second one, the third which was a software business, and yeah... my consulting and mentorship. You just need to start and get proof of concept. Why work months on something people might not even want to buy? Please don't! Everyone has an internal critic, but you should not listen to it. So here's what I'll leave you with.. You can't improve what doesn't exist. Every iteration I've made to The Advisory (1-on-1) consulting came from real conversations with real clients. I've changed it from one call, to 1 month, to now a full quarter minimum, which is what I'll stick with for now, no promises though 🫣 All of this from experience, what works, what sells, but also what gets the best outcome for my clients? And a call just wasn't enough to get them results, at least, the results that would impact them. The best parts of The Mentorship content came from problems I actually helped people solve, so this will continue to get so much more valuable over time. You listen, shape your own, and implement. Your course, program, mentorship, product - whatever - your 1.0 is never meant to be perfect. Those of you who joined me? You're not getting a finished product. You're getting something better - you're getting to shape what this becomes. Your questions will become new content. Your challenges will become case studies. Your wins will become the proof that validates everything we're building here.