Sep '25 • Mentor Memos
Engineer your offers so getting started is natural - Mentor Memo #2
Hey everyone,
Writing this from a balcony in the sun, and I've been reflecting on something that completely changed how I think about building a business.
Most entrepreneurs I see are doing this backwards, and I used to be one of them.
My previous business hit a record month, but I was constantly on the hamster wheel. New launches, new campaigns, new everything. I realized I was building a job, not a business.
It's reactive and chaotic.
And worst part is, your potential clients feel it too and it takes a hit to your authority and credibility.
To step away from this it requires a complete mindset shift. You have to commit to playing long-term games with long-term people.
Stop chasing dopamine hits from new sales and start building something that compounds.
Three steps to make this change:
First: Commit to the long-term game. Lead your clients to real transformation, not just quick fixes or information overload.
Second: Engineer your offers so getting started is natural, but staying is even more natural. Big vision, small barriers to entry.
Third: Spend most of your time on the people who are already paying you. Make them successful, keep them longer, and get better results. They become your best marketing.
Building recurring revenue isn't just slapping a monthly price on your stuff and hoping people stay. It requires commitment, leadership, and perspective.
But it's worth it.
The hardest part isn't understanding this concept - it's having the discipline to actually implement it when everyone around you is chasing the next shiny opportunity.
But that's how you build a business that serves you instead of the other way around.
Talk soon,
Meghan
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Engineer your offers so getting started is natural - Mentor Memo #2
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