Oct '25 • Mentor Memos
The Real Problem Isn't What You Think - Mentor Memo #4
I recently spoke with a coach who had her setter send 500 DM's.
Zero sales..
Her first instinct?
"My setter isn't good enough. Maybe I should hire someone else."
Wrong problem.
The Offer Is Always the Problem.
When you're sending hundreds of messages with no conversions, your offer is broken. Not your messaging, not your setter, not your closing skills.
Your offer.
If you have to convince through 500 conversations that your offer is worth buying, the offer itself isn't compelling enough. Period.
You know your offer is the problem when:
- If you're contacting hundreds of people to get a handful of sales, something fundamental is wrong with what you're selling, or how it's positioned.
- You can't clearly explain what someone gets. If your offer has 13 modules, multiple platforms, various bonuses, and complicated access tiers, you've lost before you start. Complexity kills conversion.
- The price doesn't match the perceived value. This goes both ways - either you're charging too much for what people believe you can deliver, or you're underpricing a transformation and people don't take it seriously.
- You're targeting the wrong market with the wrong offer. Some niches don't support high-ticket one-time purchases from first contact.
- Some audiences need low-ticket access first (my favorite approach). If you're forcing square pegs into round holes, more effort won't fix it.
So my advice?
Stop testing scripts, hiring better setters, or increasing your outreach volume. None of that fixes a broken offer.
Instead, simplify everything:
What is the ONE transformation you deliver? Not ten outcomes, not a comprehensive system - one clear before-and-after that people immediately understand and want.
Who specifically is this for? Not "everyone who struggles with X" but a tight definition of who gets the best results from your approach.
What's the smallest version that proves value? Can someone test your methodology for under $100 before committing thousands? If not, you're asking for massive trust before earning any.
How does pricing match buying psychology in your niche?
- Business coaches can charge more because ROI is measurable.
- Relationship coaches need volume because people won't drop $5K on personal transformation.
If you're working this hard to get sales, your market is telling you something isn't working. Listen to that signal instead of trying to overpower it with more effort.
Fix the offer first. Everything else becomes easier after that.
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The Real Problem Isn't What You Think - Mentor Memo #4
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