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Stop chasing money.
All you do is chase money and you wonder why you feel like a failure. Take it from me, I used to chase money instead of doing this: Whether you like to admit it or not, you love money more than life, more than health, more than your family. When a business deal collapses, you treat it like a family member has died or you lost your leg. Your mood drops. Your patience disappears. You replay it for days. But you don’t react the same way when: - Your health slowly declines - Your sleep gets worse every year - Your weight creeps up - Your energy disappears after Asr - Your wife gets the exhausted version of you - Your children get what is left You tell yourself: “I’ll fix it later.” “When work slows down.” “After this next push.” That push never ends. You protect your income like it is sacred. But you treat your body like it is disposable. As a Muslim man, that makes no sense. Your body has rights over you. Your family has rights over you. Your Lord has rights over you. Money is a tool. Not your purpose. If losing a deal hurts more than losing your health, your priorities are broken. And no amount of money will fix that.
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Stop chasing money.
I left my job to start my biz 9 years ago....
9 years ago, I left my job to start my coaching business. (yes it wasn't what it is today) Today it's a 7 figure fitness business. Here are 6 harsh truths I wish I knew when I got started: 1) Quit searching for the sexiest skills Build a business on your existing skills, figure out what you're already good at. 2) Avoid shiny new thing syndrome It's impossible to excel at something unless you... - Actually comprehend the thing - Love doing it - Stick to it for long enough to see results 3) Don't stress about stress I spent 1000+ hours stressing over things that never happened. Control what is actually controllable by yourself. Focus on daily actions and movements. Not your latest "competitor" 4) Nothing in business is personal A prospect saying no doesn't make you a failure, they're just not ready. Be stoic, not a cry baby. Take everything as feedback - not a personal attack. Use it to improve the service, sales, marketing etc. 5) Iterate and experiment The one antithesis from a champ and a loser is this: Winners keep trying new things Losers stop trying after they hit a bump in the road. 6) Play the 90 minute match not the half time show. Don't chase short-term cash. When I started I charged £300 for 12 months of coaching, whereas competitors where charging £10,000 for the same exact thing. I was confident of the value I could provide in the long run. My competitors who charged high fees then are no longer comparable to the value we give our clients in our business today.
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Do right by your clients and they will do right by you...
On Monday, I closed a 5-figure client from LinkedIn. The same one I turned away 6 months ago: - I wrote a LinkedIn post 6 months ago about Muslim Health - A brother booked a call from that post - I took the call They wanted to start fast, but: - They weren't ready for our services - I didn't think they'd see the right ROIs - They needed to fix some foundational lifestyle choices So I gave them some homework - Linked them some reset training guides - Subscribed them to my email list - Sent them to my Youtube channel Fast forward 6 months - "I fixed the stuff you mentioned" - "When can we get started, Aran" - "I don't want anyone else to coach me" Lesson here: Do what's right for the client And they'll do right by you. A No yesterday can be a Yes today.
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