4d • Business
I left my job to start my biz 9 years ago....
9 years ago, I left my job to start my coaching business. (yes it wasn't what it is today)
Today it's a 7 figure fitness business.
Here are 6 harsh truths I wish I knew when I got started:
1) Quit searching for the sexiest skills
Build a business on your existing skills, figure out what you're already good at.
2) Avoid shiny new thing syndrome
It's impossible to excel at something unless you...
- Actually comprehend the thing
- Love doing it
- Stick to it for long enough to see results
3) Don't stress about stress
I spent 1000+ hours stressing over things that never happened.
Control what is actually controllable by yourself.
Focus on daily actions and movements.
Not your latest "competitor"
4) Nothing in business is personal
A prospect saying no doesn't make you a failure, they're just not ready.
Be stoic, not a cry baby.
Take everything as feedback - not a personal attack.
Use it to improve the service, sales, marketing etc.
5) Iterate and experiment
The one antithesis from a champ and a loser is this:
Winners keep trying new things
Losers stop trying after they hit a bump in the road.
6) Play the 90 minute match not the half time show.
Don't chase short-term cash.
When I started I charged £300 for 12 months of coaching, whereas competitors where charging £10,000 for the same exact thing.
I was confident of the value I could provide in the long run.
My competitors who charged high fees then are no longer comparable to the value we give our clients in our business today.
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I left my job to start my biz 9 years ago....
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