One thing I've learned building online is that not every opportunity starts with a product. A connection made online eventually led to a collaboration with Tonje Emilie Bjørnerud, Mrs Norway Globe 2026. The project was an independently produced campaign short developed through Vascend Brands & Partnerships for international digital distribution. I produced it. Tonje came on as co-producer, entrepreneur & featured talent. Nikos Mantzaridis, our videographer in Greece, directed, shot & edited the entire piece. Alexandra Spyropoulou supported production & behind the scenes photography. The final cut combined original cinematography, licensed Norwegian tourism footage & advocacy-focused storytelling across an internationally collaborative production. It was later published by the Mrs Globe organisation, and submitted to Screen Producers Australia, where I'm an Associate Member. Most people see ecommerce as products, suppliers, stores & ads. Those things matter. But relationships matter too. The opportunities that create the biggest impact often come from showing up consistently, building trust & being open to unexpected collaborations. A good reminder that building online is often bigger than the store itself.

Quieter here than planned since launch. I have been buried in the actual work, running stores, dealing with suppliers, fixing things nobody sees until they break. Honestly that is the point of this community. Real building, no polished daily updates for the sake of it. Starting now I am sharing more regularly. Product finds, store updates, the real side of building an online brand. Drop a comment and tell me what you want to see more of. Fashion, pets, home, or the ecom and building side.

Hey Vas Ferris 👋 Just checked out Ecom Fashion Pets Home & Brand. You're still early enough to structure the community properly before growth starts kicking in — which honestly is the best possible timing. We're currently helping new Skool owners turn empty/basic communities into launch-ready ecosystems completely free. Examples + full breakdown here: 👉 Community Launch Before vs after examples below 👇