24d • General discussion
Not Every Opportunity Starts With a Product
One thing I've learned building online is that not every opportunity starts with a product.
A connection made online eventually led to a collaboration with Tonje Emilie Bjørnerud, Mrs Norway Globe 2026.
The project was an independently produced campaign short developed through Vascend Brands & Partnerships for international digital distribution. I produced it. Tonje came on as co-producer, entrepreneur & featured talent. Nikos Mantzaridis, our videographer in Greece, directed, shot & edited the entire piece. Alexandra Spyropoulou supported production & behind the scenes photography.
The final cut combined original cinematography, licensed Norwegian tourism footage & advocacy-focused storytelling across an internationally collaborative production. It was later published by the Mrs Globe organisation, and submitted to Screen Producers Australia, where I'm an Associate Member.
Most people see ecommerce as products, suppliers, stores & ads.
Those things matter.
But relationships matter too.
The opportunities that create the biggest impact often come from showing up consistently, building trust & being open to unexpected collaborations.
A good reminder that building online is often bigger than the store itself.
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Not Every Opportunity Starts With a Product
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