Marketing Dummy 101: How to promote the podcast?
Hey fellow podcasters! π I've just launched my podcast "AI Ketchup" (hello, my baby-with-the-first-steps website) with the first 3 episodes available on Spotify, several RSS feeds, and YouTube. So what's next is to shooooot and promote the episodes (after I have my first 4), but... how? Since I run an AI podcast, I asked AI for advice! Here's what Perplexity suggested, along with my thoughts on each (the link to the conversation): 1οΈβ£ Guest Network Leverage: Send guests easy-to-share links and social posts (lowerstreet.co) - Elina's take: Just finished battling with code to create a Share button on my website (Android users, does "Share Episode" work for you? π). Now I can share both website and Spotify links with guests - happy to distribute the code (Typescript/React) if anyone needs it! 2οΈβ£ Social Focus: Pick 1-2 platforms where your audience lives, customize content for each (castos.com) - Elina's take: LinkedIn is definitely my main platform, and Instagram for Shorts seems promising (TikTok, not so much anymore?). Still unsure about X/Twitter - anyone having success there? 3οΈβ£ Cross-Promote: Partner with similar podcasts, be a guest on others (buffer.com) - Elina's take: Happy to chat with any of you if my insights from consulting 40+ companies on their Cloud & AI strategies could be helpful! Here's an example: [Short on earning money with AI] 4οΈβ£ Email Marketing: Send dedicated episode emails with clear calls-to-action (castos.com) - Elina's take: Considering adding an email signup to my website - what would motivate you to subscribe? Just episode notifications, or should I offer some kind of freebie? 5οΈβ£ Content Repurposing: Turn transcripts into blog posts (cuepodcasts.com)