Marketing Dummy 101: How to promote the podcast?

Hey fellow podcasters! 👋 I've just launched my podcast "AI Ketchup" (hello, my baby-with-the-first-steps website) with the first 3 episodes available on Spotify, several RSS feeds, and YouTube. So what's next is to shooooot and promote the episodes (after I have my first 4), but... how?

Since I run an AI podcast, I asked AI for advice! Here's what Perplexity suggested, along with my thoughts on each (the link to the conversation):

1️⃣ Guest Network Leverage: Send guests easy-to-share links and social posts (lowerstreet.co)

Elina's take: Just finished battling with code to create a Share button on my website (Android users, does "Share Episode" work for you? 🙏). Now I can share both website and Spotify links with guests - happy to distribute the code (Typescript/React) if anyone needs it!

2️⃣ Social Focus: Pick 1-2 platforms where your audience lives, customize content for each (castos.com)

Elina's take: LinkedIn is definitely my main platform, and Instagram for Shorts seems promising (TikTok, not so much anymore?). Still unsure about X/Twitter - anyone having success there?

3️⃣ Cross-Promote: Partner with similar podcasts, be a guest on others (buffer.com)

Elina's take: Happy to chat with any of you if my insights from consulting 40+ companies on their Cloud & AI strategies could be helpful! Here's an example: [Short on earning money with AI]

4️⃣ Email Marketing: Send dedicated episode emails with clear calls-to-action (castos.com)

Elina's take: Considering adding an email signup to my website - what would motivate you to subscribe? Just episode notifications, or should I offer some kind of freebie?

5️⃣ Content Repurposing: Turn transcripts into blog posts (cuepodcasts.com)

Elina's take: Thinking of adding transcripts to the website, but they need to be reader-friendly. I personally only use transcripts for searching, not reading - anyone else find them oddly hard to read?

6️⃣ Strategic Timing: Publish based on audience analytics (castos.com)

Elina's take: With biweekly episodes, not sure if timing is crucial. Does the day of the week really matter that much?
@Matthew Thompson
, any take?

7️⃣ Listen & Share: Encourage ratings, reviews, recommendations (buzzsprout.com)

Elina's take: Just learned how to add end screens on YouTube - fun seeing the platform from a creator's perspective! 😄

8️⃣ Multi-Platform: Submit to all major podcast directories (castos.com)

Elina's take: What exactly are the "major" directories for you? AI Ketchup is already on YouTube, Spotify, and Apple Podcasts - is it worth paying for another hosting service like Castos?

My current promotion strategy:

Creating Shorts from key moments in episodes for LinkedIn and Instagram
The idea is that these snippets will intrigue people enough to check out the full episodes
Planning to personally share relevant episodes with people who might find them valuable
Will be dropping episodes in my Skool community (perfect since video emails prompt people to click through to the community)
Just added a Share button on my website (took zentillion hours but worth it!) for the guests to be able to share Youtube-hosted episodes

I'd love to hear from experienced podcasters: