LWR community,
Sharing something we presented internally for our Ops and Carrier Sales teams.
This "master class" breaks down the difference between running freight like a professional versus simply taking orders and reacting to the market. (aka post and hope)
I used Manus AI to help frame it in very simple, crayon terms.
If you’re in the 3PL world and your carrier reps
Never operated in a hot market, or forgot what discipline looks like when capacity tightens, this will hit home.
Markets change. Professionals adapt. Order-takers get exposed.
Dropping it here for anyone who wants it.