2d (edited) • Main Forum
Building in public.
We build on the lean method: ship fast, learn from real users, iterate in the open. What you’re seeing isn’t a polished pitch deck. It’s a working product ecosystem for the freight industry — compliance, fleet management, financial tools — actively being shaped by the operators who’ll use it.
Every feature on that page exists in code, not in a slide. The rough edges are intentional. They mean we’re building, not presenting.
Since the last time I posted here, a few things have changed. We’ve unified the brand across every product. We deployed Cloudflare Turnstile bot protection on our login pages. We launched Freight Intel — a 3x/week newsletter covering trucking regulations, compliance deadlines, and AI in freight. We brought on Yahaira Castillo who is my daughter/niece/ twin flame❤️ 🔥 as our President of Growth & Operations. And we’re in the early stages of onboarding our first client.
I also passed LinkedIn’s security verification — so I’m fully back and active on the platform. If you’re a founder, operator, developer, or investor and want to connect professionally, find me there. I’m building in the open and my DMs are open.
6 patents pending. 3 live products. 0 investors. A 3-person team building from the cab of a truck and a home office, 7 days a week.
If you’re building something too — I’d love to hear about it. We’re all figuring this out together.
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Building in public.
skool.com/the-latino-startup-sandiego
The Latino Startup is a community for Latino founders. We help turn ideas into businesses using LEAN Startup methods and peer support.
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