Checking Your Analytics 📊 (Content Strategy)

Hey guys,

Remember how we had the Storytelling workshop a few weeks back?

And I said how I'd be leaning more into stories.

Last week, I told only stories (through my usual problems/perspective/proof way). This week, I wrote only story emails...

Results: my engagement DOUBLED in my content, plus I got 5x more replies in emails this week... For LinkedIn, my last's week's post outperformed the whole previous 28 days, and even a lot of February.

I'll be posting about it today, but I just created a quick 'how-to' since it's end-of-month now and the perfect time for you to be reflecting!

This is how you can check your Analytics (left image).

I recommend doing it and seeing which posts performed well (look at engagements > impressions). When you switch to 28 days, this is how it shows up (I did it on mobile on the right, but you can see how all my highest-engagement posts came from last week.

The golden thread = stories 📖

I even got tagged in a post today because of my 'Someone viewed your profile' story-post and it inspired someone to create a new post from it. Pretty cool...

Anyways, worth spending 20-30 minutes end of month to see how you can create more engaging content for your audience in April ✌️

~Kev

P.S. Any questions on content strategy/analytics, let me know!

I geek out on this stuff from time to time hehe.

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Checking Your Analytics 📊 (Content Strategy)