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22d • 👉 Platform Support
Quick tip for your IG carousels this week 👇
Living photo carousels are getting serious traction right now. The concept is simple: mix short video clips with your still images instead of posting all photos.
But here's what makes them work: the video needs to be lazy. Camera still. Just a little movement in the frame. Think a candle flickering, steam rising, leaves moving. Enough to feel alive, not enough to steal focus from what you're actually saying.
Too much motion = your audience watches the clip and skips the copy.
The sweet spot: one or two low-movement clips mixed with stills. Motion as a hook, not the main event.
Worth testing on your next carousel.
Are you already using video in your carousels, or is this new territory? ⚡
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Quick tip for your IG carousels this week 👇
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