📰 AI News: “We’re creatives, this is what AI has done to our jobs”
📝 TL;DR AI is already changing creative work at the client level, not just in headlines. Real creatives are seeing their roles, rates, and daily work reshaped by tools like ChatGPT, image generators, and AI video. 🧠 Overview A recent feature follows a group of creative professionals talking honestly about how AI has changed their jobs, for better and for worse. Some are using AI to work faster and win more business, others are watching clients cut budgets or try DIY with AI tools instead. Underneath it all is a bigger question: what does a sustainable creative career look like in the age of AI. 📜 The Announcement The piece shares stories from working creatives who have already had to adapt their day to day work because of AI. They describe shifts in client expectations, pricing pressure, and how much of their time is now spent directing or editing AI rather than creating everything from scratch. It is not theory or future predictions, it is a snapshot of what AI is doing to real creative jobs right now. ⚙️ How It Works • Clients expect “AI speed” - Turnaround times that used to feel fast now seem slow compared to a prompt and a click, so creatives are under pressure to deliver more, quicker. • More work starts with AI - Briefs that once began with a blank page now often start from an AI draft or AI moodboard that a human then shapes, edits, or rebuilds. • Prices are being squeezed - When clients see AI output that is “good enough,” some push for lower fees or fewer billable hours for human work. • Roles are quietly shifting - Creatives are spending more time curating, editing, and art directing AI output instead of crafting every element by hand. • New skills are rewarded - Those who can combine taste, strategy, and smart prompting are turning AI into a competitive edge rather than a threat. • Emotional impact is real - Many report feeling both excited and unsettled, proud of what they can build with AI and worried about long term job security.