📰 AI News: “We’re creatives, this is what AI has done to our jobs”

📝 TL;DR

AI is already changing creative work at the client level, not just in headlines. Real creatives are seeing their roles, rates, and daily work reshaped by tools like ChatGPT, image generators, and AI video.

🧠 Overview

A recent feature follows a group of creative professionals talking honestly about how AI has changed their jobs, for better and for worse. Some are using AI to work faster and win more business, others are watching clients cut budgets or try DIY with AI tools instead. Underneath it all is a bigger question: what does a sustainable creative career look like in the age of AI.

📜 The Announcement

The piece shares stories from working creatives who have already had to adapt their day to day work because of AI. They describe shifts in client expectations, pricing pressure, and how much of their time is now spent directing or editing AI rather than creating everything from scratch. It is not theory or future predictions, it is a snapshot of what AI is doing to real creative jobs right now.

⚙️ How It Works

• Clients expect “AI speed” - Turnaround times that used to feel fast now seem slow compared to a prompt and a click, so creatives are under pressure to deliver more, quicker.

• More work starts with AI - Briefs that once began with a blank page now often start from an AI draft or AI moodboard that a human then shapes, edits, or rebuilds.

• Prices are being squeezed - When clients see AI output that is “good enough,” some push for lower fees or fewer billable hours for human work.

• Roles are quietly shifting - Creatives are spending more time curating, editing, and art directing AI output instead of crafting every element by hand.

• New skills are rewarded - Those who can combine taste, strategy, and smart prompting are turning AI into a competitive edge rather than a threat.

• Emotional impact is real - Many report feeling both excited and unsettled, proud of what they can build with AI and worried about long term job security.

💡 Why This Matters

• AI is now baked into the creative pipeline - This is no longer about “should I try AI,” it is about the fact that clients and teams are already using it with or without you.

• “Good enough” is getting cheaper - Commoditised work like first drafts, simple concepts, or basic visuals will keep dropping in price, which pushes creatives to move up the value chain.

• Taste and judgment become the real moat - When everyone has the same tools, the differentiator is your eye, your ideas, and your ability to make choices that actually move the audience.

• Relationships beat raw output - Clients stick with creatives they trust to think with them, not just produce assets, which makes communication and collaboration more valuable than ever.

• Emotional resilience is a skill - Navigating fear, comparison, and uncertainty around AI is becoming part of the job, not a side issue to be ignored.

• The market will reward “AI fluent” creatives - People who can talk business, understand AI, and still deliver distinct human work are going to be in high demand.

🏢 What This Means for Businesses

• Stop buying “hours,” buy outcomes - Instead of paying only for time spent, focus briefs and pricing around results, conversions, and clear business goals that AI alone cannot guarantee.

• Ask your creatives how they use AI - The best partners are already integrating AI into their process, so invite them to show you how it saves time and raises quality.

• Do not replace, re-scope - Rather than swapping humans for AI, redesign roles so AI handles grunt work and people focus on strategy, story, and refinement.

• Pay for thinking, not just making - As production gets cheaper, expect to invest more in discovery, brand positioning, and concept development where human insight is critical.

• Build hybrid workflows now - Document how AI is used in your content pipeline so you have repeatable systems that new team members and freelancers can plug into.

• Use AI to test, humans to finalise - Let AI help you generate variations, headlines, or visuals, then rely on your creative partners to choose, polish, and align everything to your brand.

🔚 The Bottom Line

AI has already changed creative work, and pretending it has not only puts you behind. The opportunity is not to fight the tools, it is to redesign how you work so AI does the heavy lifting while you double down on taste, storytelling, and relationships. The businesses and creatives who lean into that shift will feel less threatened and more in control.

💬 Your Take

If you are honest, where in your creative work are you still acting like AI does not exist, and what is one small way you could turn it into your assistant instead of your competition this month?

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