It’s not always the “best” stores or the “best” products that win.Most times, it’s the people who simply stay active when everyone else slows down. Every Ember season, you’ll see: - People pausing their store because things feel “quiet” - Others waiting for Black Friday to magically fix everything - Some running the same ads from September hoping they’ll suddenly work - And many overthinking so much that they don’t test anything at all But the people who actually catch Ember sales? They’re usually the ones doing the small, unglamorous things:Refreshing creatives, updating product pages, tweaking offers, checking customer behaviour, paying attention to what buyers are feeling this time of year. Nothing crazy — just being awake while others sleep. Ember months reward momentum, not perfection.

Someone was asking how to access the Prompt Library. Could you please share the link?

📝 TL;DR New data shows ChatGPT’s user growth is cooling off, even as it remains the largest AI assistant by far. At the same time, Google’s Gemini is growing much faster, signalling that the AI race is shifting from raw hype to serious competition. 🧠 Overview A fresh market report estimates that ChatGPT’s global monthly active users are up around 180% year over year, but only grew about 5 to 6% between August and November. In that same period, Gemini’s monthly users jumped roughly 30%, helped by new features and better integrations. The message is clear: ChatGPT is still huge, but the easy growth phase is over and the real battle is now about retention, features, and day to day usefulness. 📜 The Announcement The report focuses on usage data through November 2025. It estimates ChatGPT at roughly 810 million monthly active users, with growth beginning to plateau in key markets like the United States. Meanwhile, Gemini’s user base is smaller overall but accelerating faster, with year over year growth around 170% and a strong boost in the last quarter from a new image generation model and tighter product tie ins. Rather than a collapse, this is being framed as a sign that consumer AI chatbots are moving into a more mature, competitive phase. ⚙️ How It Works → Monthly active users are still rising, just more slowly - ChatGPT is adding users, but at a far slower pace than in 2023 and early 2024. That suggests many of the most curious early adopters are already onboard, and future growth will be harder won. → Short term growth favors feature velocity - Gemini’s faster growth is tied to new capabilities and integrations that give people reasons to try and keep using it. In a crowded market, each new feature spike can move users around. → Market saturation is appearing in key regions - In some markets, especially in North America, most people who are likely to try an AI chatbot already have. Growth now depends on deeper habits, business adoption, and new use cases rather than pure novelty.

Most owners think AI is about “cool tools”. In reality, AI pays you back when it replaces one manual step that silently drains money every week. Quick test. If you had to point at one manual step that costs you the most, what is it 1. Replying to new enquiries 2. Chasing leads who went quiet 3. Quoting and proposals 4. Scheduling, rescheduling, cancellations 5. Reporting and admin updates 6. Customer support questions Comment the number, plus your industry. I will reply with 1 simple AI use case that fits that exact step.