It’s not always the “best” stores or the “best” products that win.Most times, it’s the people who simply stay active when everyone else slows down. Every Ember season, you’ll see: - People pausing their store because things feel “quiet” - Others waiting for Black Friday to magically fix everything - Some running the same ads from September hoping they’ll suddenly work - And many overthinking so much that they don’t test anything at all But the people who actually catch Ember sales? They’re usually the ones doing the small, unglamorous things:Refreshing creatives, updating product pages, tweaking offers, checking customer behaviour, paying attention to what buyers are feeling this time of year. Nothing crazy — just being awake while others sleep. Ember months reward momentum, not perfection.