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Because they don't know what technology is for. Tech exists for one purpose: to optimize a process. That is the case for both archaic tools like hammers, shovels and Excel to also all the modern AI software and smart devices we're seeing launching everyday. So process is key. If you don't have clarity on your process, or if it is not good, than a specific tool will not solve any problem. Overlooking the process and focusing on the tools is the biggest mistake for both IT professionals and those who hire them. Every tool has it's downsides and every software is flawed. But more often than not, when you fail at a project, the problem is not on the tool or the platform you're using, but on lack of planning and proper management. - Automating your sales process is useless without having a great offer - Launching a paid traffic campaign is a waste of money if you don't know where your potential clients are and how to talk to them - A fancy landingpage will not bring you any results without a clear communication and a great CTA - Implementing a CRM won't do anything for you if you don't know how to analyse data and get feedback on your clients in order to continuously improve your process at each new one AI is changing the game, lowering the barriers for people to start their businesses and giving eveyone who dominate and keep up with the changes an unfair advantage over those who don't. But just like any technology, you won't get anything out of it without a great offer, a solid plan and a well managed process.

My eyes have been opened. AI is the new train to get on. As soon as I participated in the summit, my company of teammates asked for knowledge. I invited a nationwide company to find the next summit on the group AI teams page. Let’s continue to support the voices that are struggling to use AI and spread awareness, when there is so much uncertainly still surrounding the topic for all generations. Have a wonderful day. Stay AI hungry to spread the word, once you find your comfort zone!

📝 TL;DR Luma just launched Ray3 Modify, an AI video model that lets you radically rework real footage while keeping the original performance intact. Think wardrobe swaps, new locations, and full scene redesigns, all built on what the actor actually did on set. 🧠 Overview Ray3 Modify is a new set of tools inside Luma’s Dream Machine that combines AI video generation with real cameras, real actors, and real performances. Instead of starting from text prompts, you film once, then use AI to transform wardrobe, environment, lighting, and even character identity while preserving motion, timing, and emotion. It is aimed squarely at filmmakers, brands, and creators who want high end control without high end reshoot costs. 📜 The Announcement Luma announced Ray3 Modify as a new hybrid AI workflow for acting and performance, now available in Dream Machine. The update brings three headline capabilities, Modify Video, Modify with Keyframes, and Character Reference, all designed to keep human performance at the center while AI handles the heavy lifting on visuals. The goal is to fix a core flaw of early AI video, it was expressive, but could not reliably follow or preserve what actors actually did on camera. ⚙️ How It Works • Modify Video - You upload a clip, then use Ray3 Modify to change wardrobe, environments, lighting, and product placement while keeping the physical logic, narrative flow, and performance authenticity of the original shot. • Modify with Keyframes - You can set Start and End Frames to guide longer moves and transitions, telling the model how the scene should begin and end so it respects camera motion and spatial continuity in between. • Character Reference - You add a character reference image, then Ray3 Modify projects that identity onto the actor, locking likeness, costume, and identity continuity across the whole clip. • Performance preservation - The model is conditioned on the original footage, so it follows the actor’s real motion, timing, eye line, and emotional delivery while transforming the look of the scene around them.