What do your customers want? Need?

Joseph Segal

2h • General Discussion

I have been working on systems to increase a business owners' leads and I've been thinking.

Do they want leads? Really? Why?

What they want is sales. Leads converting to sales.

But why do they want more sales?

Why do they NEED more sales?

Because they fear not having enough.

And the desire a life where they are free to be themselves with the people they love doing what they love!

Don't you? I do! That's why I became an entrepreneur 29 years ago.

So I'm trying to get really clear here, with myself.

What am I selling to business owners?

Not leads. No.

I'm selling peace of mind.

I'm selling them a clearer path to their dream goals and life.

And what are they buying from me?

With AI automations they are buying that and they are buying one of the most precious "commodities" there is and maybe ever has been.... time!

They are buying their time back.

If I or you can show a customer or prospect how we will give them their time back, time to live their life, to breathe, to be with their loved ones more, they will happily pay us, and usually pay a lot.

I think its important to look beneath the surface of things like leads to what's really driving people to say yes and take action.

Am I missing something here? Can you add to this conversation I just had in my mind about my sales strategy? I'd love to hear what you have to share. Sincerely. Thank you!

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