It's not about you or your company, if it is you're losing out!
#1 thing to identify = What problem are we solving for our customers. "Talk" about that 75% of the time and you being the solution 25% and you'll make a lot more money! ~Donald Miller He goes on to say make your customer the hero of their story and you the guide that's going to help them win. It's not about us, you, me. It's about them, their problem, their access to us as the solution and what they get when their problem is solved. Formula: Once we do X for your company, you'll never have to worry about Y again. Help the potential customer see themselves as having relief from their big pain point/problem with you as the guide and making them look good as the hero in the process. Think about it. Each one of us are hyper focused on our own stories and see ourselves as the hero in our own story. This is why I remind myself not to obsess over what people will think about me. People are too busy thinking about their own problems. Does any of this resonate with you?