2h • General Discussion
Spray-and-pray outreach is finally dying
The old way:
Big list.
Mass emails.
Cross fingers.
Low replies. Zero trust.
The new way looks boring on the surface.
But it actually works.
You start with targeted data.
Add context about who they are and what they care about.
Send a relevant message, not a pitch.
Then build a relationship, not a funnel.
Same effort.
Very different outcome.
People don’t ignore you because they hate sales.
They ignore you because you sound like everyone else.
Relevance beats volume.
Context beats clever copy.
If your outreach feels “dead”, it’s probably not the channel.
It’s the approach.
Curious, which side are you still on?
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Spray-and-pray outreach is finally dying
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