You’re probably losing the deal. I learned this the hard way. We used to talk about: models, pipelines, databases, logic. Executives on the call? Nodding. Quiet. Confused. Not because they’re dumb. Because they don’t care. They don’t live in our world. They live in results. So we changed one thing. Instead of: “We built an advanced AI system…” We said: “Your team stops wasting hours finding answers.” Same work. Very different reaction. Two simple examples: Tech world: ❌ “We use AI to analyze customer data.” ✅ “You know which customers will leave before they do.” Real life: ❌ “This car has a 2.0L turbo engine.” ✅ “You overtake without thinking twice.” People don’t buy ingredients. They buy the meal. If deals feel stuck, check your words. You might be explaining the recipe to someone who’s just hungry.

I hear it all the time. Usually from people pitching “AI innovation” to businesses that just want their phones to stop ringing. Chatbots aren’t dead. They’re only saturated when you sell them to the wrong people, at the wrong time, with a promise that floats in the clouds. Pitch a chatbot as “cutting-edge AI” and you’ll get polite nods and zero follow-ups. Pitch it as something that actually fixes a problem? Different conversation. Missed leads captured automatically. Response times slashed from minutes to seconds. Support questions handled without hiring another human. Revenue protected while the owner sleeps. That’s why I just closed a chatbot deal in the car rental niche. Not because the owner cared about AI. He didn’t. He cared about inquiries coming in after hours. Customers bouncing when nobody replied. Bookings slipping through cracks he couldn’t see but could feel in his bank account. The chatbot was just the tool. The outcome was the sale. The market isn’t tired of chatbots. It’s tired of generic offers that don’t touch real pain. Target businesses already bleeding. Catch them at the moment the problem costs them money. Tie the chatbot directly to relief. Because clients don’t buy AI. They buy fewer headaches. They buy peace of mind. They buy relief. And that demand isn’t saturated at all.

And no, it’s not ads or SEO the old way. It’s showing up inside LLM answers. I tested this myself. It worked before an MVP even existed. That’s when it clicked: LLMs don’t reward hype. They reward clear, usable content. Here’s the simple playbook, rewritten the way I actually use it: First, write so machines can skim. Short sections. Bullet points. Clear takeaways. If it’s easy for a human, it’s easier for an LLM. Second, show real experience. Not theory. Not buzzwords. Say things like “when I built this” or “what I saw working with clients.” LLMs trust lived context. Third, answer before you explain. How-to posts. FAQs. Problem → solution. Don’t tease. Deliver. Fourth, spell out the context. LLMs don’t guess. If it’s for founders, say it. If it’s for hiring, say it. Be explicit. Fifth, write as you talk. Clear. Simple. No jargon flexing. Fresh posts matter more than perfect ones. Sixth, post where LLMs actually look. LinkedIn. Reddit. Public platforms. Bonus points if you reply to comments with substance. What happens next? If you’re a founder, your product gets surfaced. If you’re job hunting, you stand out. If you’re building a personal brand, you become quotable. Quick experiment: Ask ChatGPT about your niche. See if you show up. If not, now you know what to fix

No matter how much water you pour in, it keeps leaking That’s exactly how I explain revenue leakage to my clients Most businesses think the fix is: “Let’s add more marketing.” “Let’s change the container.” But the real issue is simpler If enquiries come in and replies are delayed or follow-ups don’t happen money quietly slips out. No drama. No alerts. Just lost revenue. I see this all the time. Instagram. WhatsApp. Website. Facebook. Messages everywhere. Responses nowhere. This isn’t a growth problem. It’s a response + follow-up problem. So instead of rebuilding everything, I do one thing: 👉 Put a DAP Sealant on the leak. Catch every enquirer Reply instantly Qualify it properly Follow up until it converts or clearly drops. That’s it. Fix the leak first. Then scale. Because pouring more water into a broken bucket never works.

One thought from Alex Hormozi keeps looping in my head. Most people don’t know you exist And pretending otherwise doesn’t help Sending 20–30 emails a day feels productive But in reality, you’re competing with people sending thousands Sometimes tens of thousands That gap matters A handful of messages isn’t “consistency.” It barely registers Growth doesn’t come from small, comfortable actions It comes from putting your offer in front of the market enough times that it can’t be ignored But volume alone isn’t the answer either To compete, you need: • consistency • creativity • real problem-solving That’s how you stand out even in noisy markets Small effort feels safe Serious effort gets noticed If you want people to know who you are, act like it