19d • Q & A / Advice
Satisfice?
Consumer always seek out the best choice, but when online results show 10,000+, your brain goes numb. So we "satisfice" — a combo of "satisfy" and "suffice.” That is, instead of chasing perfection, we pick the option that meets our minimum needs and move on.
You can use this to cut through the clutter that those 10,000 hits represent.
Take a peek at this ad. Does "free-range" or "cage free" actually mean what you think it means? After awhile, our bullsh*t meter starts to take over. So, Vital Farms chose a different, easier path — great creative that skips the BS (but blends copy and art to deliver a "satisficing" solution.
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Satisfice?
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