Burger King Re-Launch
This past Sunday, Burger King bought a 90 second spot in the Oscars. That in itself is noteworthy since the Oscars used to be the biggest TV draw next to the Super Bowl with about 50,000,000 viewers. In recent years, number are improving, but it's about 12-20M today.
Still, that's not an audience to sneeze at.
So Burger King kicked the "Masked King" to the curb, apologized for letting their standards drop and anointed the customer to be their NEW KING. Did it work? Have you seen it?
YouTube views in 1 day are currently at 500,000 views. Think they're on to something. Good work, Barkley OKRP Chicago.
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Mike Farley
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Burger King Re-Launch
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