Branding in the NIL age...

UNLV's deal with Acesso Biologics isn't a direct NIL deal for players, but a landmark five-year, $11 million corporate sponsorship for jersey patches, covering football, men's/women's basketball, and baseball, creating revenue for athletics and paving the way for future NCAA deals as they await a vote on patches.

Here are the key details:

Total Value: $11 million.
Duration: 5 years.
Sponsorship Area: Branded patches on jerseys for major sports.
Significance: First of its kind in college sports, allowing UNLV to generate revenue from jersey sponsorships.

What do you think of this new precedent for the NCAA?

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