Oct 24 • Q & A / Advice
Brainy Tip of the Day
⚡️ Quick Tip
Make buying from you feel like claiming a reward that customers have already earned.
🧠 Brainy Breakdown
Cozy Earth slashed their hoodie price from $108 to $48—aka a 56% discount. But they didn't frame it as a typical sale.Instead, they wrote "You Earned This" across the back of the hoodie itself.
When something feels like it already belongs to you, you value it more. And by saying you've "earned" it, Cozy Earth triggers a feeling of ownership before you even click "buy."
The result? That $48 hoodie doesn't feel like a purchase. It feels like claiming what's already yours.
_ _ _
This was lifted from Katelyn Bourgoin has a nifty newsletter called, "Why We Buy". I've found many of her insights useful and effective.
Creatives, there's no worry in stealing good ideas — just follow CoCo Chanel's advice (that I continue to break here at THE AD AGENCY)... "Creativity is the art of concealing your sources." 😆
1
0 comments
Brainy Tip of the Day
powered by
skool.com/the-ad-agency-9186
Grow your SKOOL, your BRAND & your CAREER 😁 by CONNECTING with AD CREATIVES! 😎
Suggested communities
Powered by