29d • Q & A / Advice
3 Quick Copywriting Lessons
Like all good copywriters, this post is stolen from someone else. Doesn't mean you can't do the same:
LESSON ONE: Write with conviction... (boxed copy)
• Don't say “a” say “the”
• Don't say “help” say “how”
• Don't say “alternative” say “replaces”
LESSON TWO: Clarity in three steps... (Lego)
• What it is.
• What it does.
• How it makes you feel.
LESSON THREE: Converting online customers... (Crypto)
• Objection handle.
• Social proof.
• Actionable outcome.
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3 Quick Copywriting Lessons
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