The Little Secret That Turned Gary Bencivenga Into America's Greatest Copywriter.

Miracle Uwaifo

Mar '24 • 🔥 Community Value

We all know Gary bencivenga as one of the greatest Titans of Direct Response Marketing and Copywriting in the world.

But what we don't know is that…

Throughout his 40 year career being a Copywriter…

Gary spent 10 years out of it as a “Mediocre writer”.

That's right….

Gary's copy sucked.

It wasn't able to produce results for the company he was working for.

His boss even threatened to fire him if he doesn't improve in his writing and start getting results.

Gary was worried more than anyone else, because he had a family to care for, bills to pay, and a whole lot of other responsibilities to handle.

However…

His breakthrough came when he was asked to write an Ad to sell a Frank Sinatra Music Club.

Gary had been mainly writing book ads so he had no idea how to sell music.

But he had to do it either way, because he had a family and he didn't want to get fired from his only job.

And that's what led him to make this discovery…

The discovery that turned him into America's greatest Copywriter….

A control beating machine….

A world class Copywriter who commands loads upon loads of royalties of upto $100,000 monthly from high paying clients….

(Enough of the chatting…what's this discovery?)

According to a quote Gary made, from a question he was asked…

He said:

“It took me a while to realize that the best copywriters are the most tenacious researchers. Like miners, they dig, drill, dynamite, and chip until they have carloads of valuable ore. John Caples advised me once to gather seven times more interesting information than I could possibly use.”

That's the secret…

RESEARCH!

It's what differentiates a Good Copywriter from a Great Copywriter.

Research is THE most important aspect of Copywriting.

It can either MAKE or BREAK your copy.

This is why it's stellar important to always follow the 80/20 rule.

Spend 80% of the time doing – Research

Spend 20% of the time – Writing

Most writers just do research for some minutes and they jump ahead to writing.

You shouldn't do this..

Why?

Cause…

You wouldn't have enough facts and proofs to include in your copy.

You'll poorly understand your target audience or even specific details of the product or service you're promoting.

Your copy wouldn't come out as fresh or new and your audience probably won't read further, because they'll already know what you're talking about.

(They'll be like – “c'mon I've heard all of this before”)

That's why it's very important to devote enough time to doing research before ever sitting down to write.

You can research about your target audience, your product, the company you're working for, their USP, positioning, your market's level of awareness, interesting facts and tidbits that you're audiences probably haven’t heard before…

And more…

If you do this one important step in your writing process..

It's a guarantee that your copy will convert and your product or service will sell like – Crazy.

That's all for now.

Catch ya later.

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