Oct 23 • 🔥 Community Value
The Concept of "Intentional Copy"
Hey 4d Community, as i am learning copywriting i am going to share what i find with you all so maybe i can help more person succeed with copywriting.
your copy should answer 3 things when written:
- WIIFM: why should the reader care about your copy
- Goal of the copy: what is the desired outcome of the copy
- Angle: marketing message or the what do you want to say.
Here's an example that i did based on an influecer named "Matt gray"
What’s in it for me (WIIFM)
The reader instantly sees the benefit: stop wasting effort and start seeing measurable progress.
- relief from frustration and burnout.
- learn a proven system (“Content Loop”) that makes content creation predictable and profitable.
- feel like a strategic founder, not a struggling creator.
2. Goal of the copy
The single goal: get the reader to join the Founder OS Newsletter.
3.Angle: Consistency without systems is wasted effort.
Email:
Subject: Use this content loop and no more guessing…
Hey %name%,
Ever feel like you’re doing everything right,
posting every day, showing up online, staying “consistent”...
but nothing’s really moving?
You pour hours into writing, filming, editing.
You hit publish. And then… silence.
A few likes, maybe a comment or two. No real traction.
I’ve been there.
I thought the answer was to post more…
More content, more effort, more hours…
But all it got me was burnout and a flat line on my analytics.
Here’s the truth:
consistency without direction isn’t progress….it’s noise.
It’s like driving fast with no GPS.
You’re busy, but you’re lost.
Everything changed when I stopped chasing new ideas and started following a system I call the Content Loop.
It’s simple:
every post feeds the next.
Comments spark new ideas, And analytics show what to double down on.
Your audience tells you what they want…without actually saying a word!
Once I started using it, the pressure disappeared.
Ideas came faster. Engagement felt natural. And followers turned into real customers, without me grinding
harder.
That’s the difference between creating and compounding.
your content stops being random and starts building something that lasts.
If you’re ready for that kind of clarity, join the Founder OS Newsletter.
Every week, I share the exact systems founders and creators use to grow smarter, not busier.
Click here to join.
Don’t let another month of content go nowhere.
Start compounding your results…on purpose.
Matt
------------------------------------------------------------------
Hope that i was helpful
see you
4
3 comments
The Concept of "Intentional Copy"
skool.com/the-4d-copywriting-community-4828
The best place to be to become a full-time freelance copywriter.
Leaderboard (30-day)
1
+392
2
+183
3
+127
4
+53
5
+52
Powered by