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Okay, so we're all working on our Black Friday offers right now, and I've been thinking a lot about why some offers absolutely crush it while others just... don't. Turns out it's not about having the biggest discount. It's about pushing the right buttons at the right time. Here are the 6 buttons to push to increase your Black Friday sales. 1. Make Money – Don't just discount your price—show them the money they'll MAKE with your product or service--especially if they buy from you NOW! 2. Save Money – Obviously this one's huge for Black Friday, but here's the twist: don't just focus on YOUR discount. Show them what they're wasting money on RIGHT NOW that your offer can save them or get back for them. 3. Save Time – People are BUSY. They're stressed. Time is at a premium. Show them how your product or service can remove a painful headache quicker and easier for them than using any other solutions--especially doing it by themselves. 4. Move Toward Happiness – The holidays are emotional. People are thinking about fresh starts and the New Year. Use that. Focus your message on painting that picture of how your product or service will bring them that confidence, that "I've got it all together" feeling that they're searching for. 5. Move Away From Pain – This is the flip side of seeking happiness. The focus is: What pain are they trying to avoid? The holiday timing makes this extra potent because everyone's thinking about what they DON'T want to repeat next year. 6. Raise Social Status – People want to feel like they admired and respected and successful. They want to be held in high regard and to have the reputation of being the one who is the 'Best in Class' at something. The one everyone turns to for advice and looks up to for their wisdom. Here's how to stack Them for Black Friday Gold. Your Black Friday offer should hit AT LEAST three triggers. Let me show you: Weak Black Friday messaging: "50% off all courses this week only!" Strong Black Friday messaging: "Grab this for $197 instead of $497 (save money) and use your holiday downtime to set up the exact client attraction system that booked me solid for Q1 (save time + make money). Start the new year as the booked-out expert everyone wants to work with (raise status) instead of panicking about where January's revenue will come from (move away from pain). Only available until midnight Monday—because I'm capping this at 50 people so I can actually support everyone's launch (scarcity + urgency)."

This SKOOL will be as different from regular school as its name. In this school we're all about DOING marketing and earning a livable income as soon as possible. Tell us who you are, why you're here, and something funny about yourself. Then go explore the group. I'm so happy to have you here you back-to-skoolers ... Let's DO marketing!

Great session today Lola! Thank you so much, I appreciate your time and patience you're and amazing teacher. May God continue to Bless you in all that you do.

Welcome! Please introduce yourself and share a picture of your favorite pet. Here's my Lady... 💜 💚❤️🧡💜💙