As some of you know, I had to step away for the last few weeks of the year because my husband's biopsy results were positive for prostate cancer. And, at the same time my mom was very ill and hospitalized for a week. So I was driving back and forth from hospital to hospital and to doctors office visits and testing for both of them. It took a toll on me so I had to step back to catch my breath, prioritize tasks, and protect my energy and mental health. The timing was lousy because it came right at start of the holiday season when I was ready to launch the special campaigns that would lead into opening the doors to the first Offers 2 Income training in January. Thank you for those of you who were anticipating that launch and you reached out to me to offer your support and encouragement and to let me know it was okay to pause and that you would be there when I was ready. I can't tell you how much it meant to me to know that you had my back! You're great and I'm deeply appreciative of each and everyone of you. I read all your messages and I appreciate those messages and recommendations and your kindness more than words can say. What's next? I'm going to keep going- but with a modified schedule. This is actually a great opportunity to see a real life example of how you can design a business that allows you to make a living when you have limited time, energy, and resources. I'm going to actually take you along as I create offers that will allow me to care for my loved ones while running a business within my limited time and bandwidth. Stay tuned. I'll be posting updates in the community later in the week and adding my availability to the calendar. I hope you'll join me for this next chapter and I truly hope it'll inspire you to build great futures for yourselves. Take care of YOU (and draw even closer to those you love). ~d PS If you prefer to listen to me rather than read, see the video message below (it's unedited so forgive the imperfections...)

I am the Principled Strategist. Find out what that means here (or open the PDF document below) ... https://crrriquiz.com/results/83e25c8b-c63d-403b-86f3-62d79893ecc6 Take the quiz: https://crrriquiz.com/ Share your results. Sell like YOU!

Listen to Ron's audio that he will be using to promote his offer. Follow along as we put it together with Ron's choice of visuals. Then he'll post it wherever his target audience likes to hangout on social media and locally. His call to action: Join his SKOOLGroup to get help to do what he was able to do to solve his blood pressure problem. Know someone who could use Ron's help? Send them his way... https://notegpt.io/text-to-speech?share=b5da824b

Thank you for joining me on the live podcast. CLICK HERE to claim your SPECIAL OFFER. Only 10 spots open. Offer expires on November 19, 2025

Okay, so we're all working on our Black Friday offers right now, and I've been thinking a lot about why some offers absolutely crush it while others just... don't. Turns out it's not about having the biggest discount. It's about pushing the right buttons at the right time. Here are the 6 buttons to push to increase your Black Friday sales. 1. Make Money – Don't just discount your price—show them the money they'll MAKE with your product or service--especially if they buy from you NOW! 2. Save Money – Obviously this one's huge for Black Friday, but here's the twist: don't just focus on YOUR discount. Show them what they're wasting money on RIGHT NOW that your offer can save them or get back for them. 3. Save Time – People are BUSY. They're stressed. Time is at a premium. Show them how your product or service can remove a painful headache quicker and easier for them than using any other solutions--especially doing it by themselves. 4. Move Toward Happiness – The holidays are emotional. People are thinking about fresh starts and the New Year. Use that. Focus your message on painting that picture of how your product or service will bring them that confidence, that "I've got it all together" feeling that they're searching for. 5. Move Away From Pain – This is the flip side of seeking happiness. The focus is: What pain are they trying to avoid? The holiday timing makes this extra potent because everyone's thinking about what they DON'T want to repeat next year. 6. Raise Social Status – People want to feel like they admired and respected and successful. They want to be held in high regard and to have the reputation of being the one who is the 'Best in Class' at something. The one everyone turns to for advice and looks up to for their wisdom. Here's how to stack Them for Black Friday Gold. Your Black Friday offer should hit AT LEAST three triggers. Let me show you: Weak Black Friday messaging: "50% off all courses this week only!" Strong Black Friday messaging: "Grab this for $197 instead of $497 (save money) and use your holiday downtime to set up the exact client attraction system that booked me solid for Q1 (save time + make money). Start the new year as the booked-out expert everyone wants to work with (raise status) instead of panicking about where January's revenue will come from (move away from pain). Only available until midnight Monday—because I'm capping this at 50 people so I can actually support everyone's launch (scarcity + urgency)."