Oct 19 (edited) • General discussion
Black Friday Sales Tip: 6 Triggers to Make them Buy-NOW!
Okay, so we're all working on our Black Friday offers right now, and I've been thinking a lot about why some offers absolutely crush it while others just... don't.
Turns out it's not about having the biggest discount. It's about pushing the right buttons at the right time. Here are the 6 buttons to push to increase your Black Friday sales.
- Make Money – Don't just discount your price—show them the money they'll MAKE with your product or service--especially if they buy from you NOW!
2. Save Money – Obviously this one's huge for Black Friday, but here's the twist: don't just focus on YOUR discount. Show them what they're wasting money on RIGHT NOW that your offer can save them or get back for them.
3. Save Time – People are BUSY. They're stressed. Time is at a premium.
Show them how your product or service can remove a painful headache quicker and easier for them than using any other solutions--especially doing it by themselves.
4. Move Toward Happiness – The holidays are emotional. People are thinking about fresh starts and the New Year. Use that. Focus your message on painting that picture of how your product or service will bring them that confidence, that "I've got it all together" feeling that they're searching for.
5. Move Away From Pain – This is the flip side of seeking happiness. The focus is: What pain are they trying to avoid? The holiday timing makes this extra potent because everyone's thinking about what they DON'T want to repeat next year.
6. Raise Social Status – People want to feel like they admired and respected and successful. They want to be held in high regard and to have the reputation of being the one who is the 'Best in Class' at something. The one everyone turns to for advice and looks up to for their wisdom.
Here's how to stack Them for Black Friday Gold.
Your Black Friday offer should hit AT LEAST three triggers. Let me show you:
Weak Black Friday messaging: "50% off all courses this week only!"
Strong Black Friday messaging: "Grab this for $197 instead of $497 (save money) and use your holiday downtime to set up the exact client attraction system that booked me solid for Q1 (save time + make money). Start the new year as the booked-out expert everyone wants to work with (raise status) instead of panicking about where January's revenue will come from (move away from pain). Only available until midnight Monday—because I'm capping this at 50 people so I can actually support everyone's launch (scarcity + urgency)."
See the difference? The second one gives them multiple reasons to say yes RIGHT NOW.
Why Black Friday Urgency Actually Works
Black Friday is one of the few times when urgency doesn't feel gimmicky. People EXPECT limited-time offers. They're in buying mode. The question is: why YOUR offer?
Here's how to make your Black Friday deadline matter:
The End-of-Year Angle: "This is your last chance to write this off on 2025 taxes" (if applicable)
The Fresh Start Angle: "Get this now, implement over the holidays, hit the ground running January 2nd"
The Q1 Prep Angle: "Everyone else will be figuring this out in January. You'll already be three steps ahead."
The Genuine Scarcity Angle: "I'm only taking 25 people because I'm doing live implementation calls in January and that's my max capacity."
How to Apply This to YOUR Black Friday Offer
Take your current Black Friday offer and run it through this checklist:
- Which primary trigger am I hitting? (Make money and save money perform best for premium offers)
- Which emotional trigger backs it up? (Moving away from pain + toward happiness is a killer combo for new year offers)
- Am I being specific enough? ("Save time" is vague. "Reclaim 8 hours per week" is concrete.)
- Does my urgency make sense? (Why can't they wait until January to buy this?)
- Am I showing the post-purchase future? (What does their Q1 look like if they buy this vs. if they don't?)
Let's face it...
Your Black Friday offer is competing with a million other offers. The discount alone isn't enough.
But when you clearly communicate which problems you're solving and why NOW is the right time? That's when you go from "another Black Friday sale" to "the offer I've been waiting for."
Try rewriting your main Black Friday sales message using at least three of these triggers. Stack them. Be specific. Paint the picture of their Q1 with and without your offer.
This is how to hit those high sales targets we all want.
Need help with your Black Friday Messaging? Happy to help.
Just reach out to me or respond to this post and make your request ...
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Black Friday Sales Tip: 6 Triggers to Make them Buy-NOW!
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