2d • General discussion
We lost over $1 million dollars in 2024…
…and made the Inc. 5000 list the same year.
Make it make sense, right?
Most people hear “we lost $1M” and assume the business is falling apart.
But for us, that was the year the real business was finally being built.
Because every revenue level teaches you something—
and if you don’t learn the lesson, you stay stuck at that level.
Here’s what the journey actually looked like:
Under $50K:
You’re testing your offers.
The market—not your opinions—decides what works.
Your only job: sell every day until the data tells you where to focus.
$50K–$100K:
You can make money, but not consistently.
One-off work keeps you busy, not free.
Lesson: Build one offer you can resell, not recreate.
$100K–$500K:
Your swings are caused by lack of structure.
Retainers and licensed trainings gave us stability.
Lesson: Predictable revenue matters more than impressive months.
$500K–$1MM:
Split focus is sabotage.
I was half law firm, half speaker—too many lanes, no real direction.
Lesson: Choose the lane your future depends on, not the one your past is comfortable in.
$1MM–$3.5MM:
Your identity becomes the ceiling.
You can’t outwork your way into the next level—you must out-lead it.
We built a team (including my mom), created systems, and stopped being the engine.
And then came 2024:
A year where revenue dropped by over $1 million…
and every gap was exposed.
The blessing is we dint have to layoff a single team never and in fact hired. Even though top line revenue dropped our profit was the highest it’d ever been.
I tell CEOs grow as soon as you can so you can afford to weather some losses.
But instead of crumbling, we cleaned it up.
We tightened focus.
We rebuilt foundations.
We became a company that could grow on purpose.
And that’s the year we made the Inc. 5000 list.
Because identity shifts often show up as financial dips before they show up as financial jumps.
And now?
This year we’re already up more than $1 million in one of the most uncertain markets I’ve ever seen.
The market didn’t stabilize.
We did.
P.S. If you want help landing rich clients using your authentic voice, comment GROWTH and I’ll DM you the link to Land Big Clients™.
Or just go directly to: https://lnkd.in/gnst5YN3
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We lost over $1 million dollars in 2024…
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