24h • 🤯Strategies
Write the handoff sentence before the call to action
Write the handoff sentence before the call to action.
A lot of affiliate promos go straight from excitement to the link.
That can work, but it often creates a tiny trust gap: the reader does not know what will happen after they click.
Before your CTA, add one handoff sentence that tells them exactly what they are about to see and why it matches the reason you brought it up.
Quick pass:
1. Open the sales page, checkout page, demo page, webinar page, waitlist page, or free training page.
2. Write the main reason someone would click.
3. Write what the next page actually asks them to do.
4. Write one sentence that connects those two things.
5. Put that sentence right before your link.
6. Remove any hype that the next page does not immediately support.
Examples:
- If the next page is a demo, say they can watch the workflow before buying.
- If the next page is a webinar, say it is a training or registration page, not the product checkout.
- If the next page is a sales letter, say they can review the full offer, proof, pricing, and guarantee there.
- If the next page is a free tool or lead magnet, say what they get first and what might be offered afterward.
- If the next page is a checkout, do not pretend it is just an info page.
Simple handoff shapes:
"The next page walks through ______, so look for ______ before deciding."
"If this is the problem you are trying to solve, the page explains ______ and shows ______."
"This link goes to the full offer page, so check the examples, terms, and fit before buying."
"This starts with a free training, then they will likely pitch ______, so go in knowing that."
First action today: take one email, post, or DM promo you already planned to send and add one handoff sentence before the link. Then read it out loud. If the sentence makes the click feel clearer and calmer, keep it.
The goal is not to make the promo longer. The goal is to make the click feel less slippery.
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Write the handoff sentence before the call to action
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