Put an expiration date on every affiliate claim. Affiliate copy gets stale quietly. A price changes, an integration disappears, a bonus ends, a plan is renamed, or a support promise moves into different terms while the old review keeps collecting clicks. The fix is not a vague reminder to update content. Give every decision-changing claim its own evidence and review date. Take one review, comparison page, email sequence, or bonus page and make a claim ledger with these columns: - exact sentence or claim ID - claim type: price, feature, compatibility, access, deadline, bonus, refund, support, eligibility, result, or your own observed test - current primary source URL or dated authorized test - exact evidence excerpt and where it appears - verified date, responsible reviewer, and confidence - likely change trigger and maximum review interval - page, email, table, video description, or ad where the claim appears - status: current, review due, changed, unsupported, or removed Run the first pass like this: 1. Highlight the ten claims most likely to change a buyer's decision. Start with price, recurring costs, included features, platform requirements, access timing, refund terms, and anything described as new, free, unlimited, or available today. 2. Open the official sales page, pricing page, terms, documentation, vendor announcement, and any product access you are authorized to use. Save the URL and verification date. A search snippet, affiliate swipe, or old screenshot can be a lead, but it is not automatically current proof. 3. Give volatile claims a shorter review interval. A live price or launch deadline may need checking immediately before every send; a documented workflow may last longer but should still have a named change trigger. 4. Search your assets for the exact claim and close variants. Record every location so one correction reaches the review, comparison table, email automation, pinned post, bonus page, and link preview instead of fixing only the newest article.