"Life consists of what a man is thinking all day." --- Ralph Waldo Emerson

When you launch a campaign, write a post, or set up an offer, remove your personal ego from the outcome. View every effort as a science experiment designed to collect data. If a post gets zero clicks or an email gets low opens, you haven't failed, you have simply gathered data on what your audience doesn't respond to. Tweak the message, test again, and keep moving forward.

"At times I think and at times I am." --- Paul Valery

"When you drink the water, remember the well." --- Chinese Proverb

"Every time I ask what time it is, I get a different answer." --- Henny Youngman