8h • 🤯Strategies
Write the bonus around the first annoying setup step
Write the bonus around the first annoying setup step.
A lot of affiliate bonuses are just extra stuff.
That can work sometimes, but the strongest bonus is often the one that helps the buyer get through the first annoying setup step after purchase.
Before you make another swipe file, template pack, or pile of extras, ask what the buyer has to do first.
Quick pass:
1. Open the sales page.
2. Find the first real action after buying.
3. Write down what could make that step confusing, slow, or easy to procrastinate.
4. Build the bonus around that exact moment.
5. Make the bonus sound like help getting started, not a second product to consume.
Examples:
- If the offer is an AI content tool, the first annoying step may be choosing the niche and prompt format.
- If the offer is a funnel builder, the first annoying step may be mapping the opt-in page, thank-you page, and email follow-up.
- If the offer is PLR, the first annoying step may be picking what to edit, rename, and publish first.
- If the offer is traffic training, the first annoying step may be choosing one traffic source and writing the first test angle.
- If the offer is a course, the first annoying step may be knowing which lesson to watch first for their situation.
Simple bonus shape:
"Buy through my link and I will give you my ______ starter checklist so you can complete the first ______ without guessing."
Better than:
"Buy through my link and get 47 random bonuses."
First action today: take one offer you are considering and write these three lines before writing the promo:
1. The buyer's first annoying setup step is ______.
2. My bonus helps them finish that step by ______.
3. The buyer should skip this offer if they are not willing to ______.
That last line matters. It keeps the promo honest and makes the bonus feel useful instead of desperate.
A bonus that removes first-step friction usually sells cleaner than a bonus stack that creates more homework.
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Write the bonus around the first annoying setup step
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