May 21 • 🤯Strategies
Use today's launch board to write the skip line first
A practical way to use IM Launch Board / IMLaunchBoard and improductoftheday.com today: write the skip line before the promo line.
The skip line is simple:
"Skip this if ______."
That one sentence makes the recommendation more believable because it proves you are not trying to push every launch to every person.
Today's board has a few easy examples to screen:
- Stress Management for Seniors - skip if your audience is not serving seniors, caregivers, wellness, or self-help buyers.
- SpookyCraft - skip if your audience does not care about seasonal crafts, Halloween assets, printables, or kids/activity content.
- Book-to-Bot System - skip if your audience has no book, guide, training, or long-form content to turn into an assistant-style asset.
- hyxe.ai - AI Influencer Ad Generator - skip if your buyers need organic content help but do not run or test ads.
- The Instagram Authority Playbook - skip if your audience is not actively trying to grow or monetize Instagram.
- Pipe Profits AI - skip if your audience does not already care about pipeline, leads, or sales follow-up.
Quick action:
2) Pick 5 launches from today.
3) Write one "skip this if" line for each one.
4) Write one "look closer if" line for each one.
5) Promote the offer where both lines are easy to say without hype.
Simple structure:
- "Skip this if ______."
- "Look closer if ______."
- "The first thing I would inspect is ______."
- "If that part checks out, then the offer may be worth testing."
This keeps you from sounding like every launch is perfect. A clear skip line can actually increase trust because the right buyers feel more specifically called out.
If you cannot name who should skip the offer, you probably do not understand the buyer fit well enough to promote it yet.
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Use today's launch board to write the skip line first
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