May 29 • 🤯Strategies
Use today's board to pick the buyer moment
A simple way to use IM Launch Board / IMLaunchBoard and improductoftheday.com today: pick the buyer moment before you pick the promo angle.
The offer is not the angle. The buyer moment is the angle.
Examples from today's board / IMPOTD mix:
- AI List Building Mastery - buyer moment: "I need a list-building plan that does not start with random posting."
- [PLR Firesale] Life Organization Breakthrough - buyer moment: "I want a ready-made self-improvement product I can repackage or mail about quickly."
- ScribeLabs AI - buyer moment: "I need written content or assets created faster, but I want to see what the tool actually outputs."
- AIsiteai - buyer moment: "I want a site or AI-site workflow without piecing together too many tools."
- TrafficWave Generator 3 - buyer moment: "I need another traffic source or campaign path, but I need to know the setup work first."
Quick action:
2) Pick 5 launches from today.
3) For each one, write: "The buyer is probably at the moment where they ______."
4) Open the sales page and check whether the page actually speaks to that moment.
5) Promote only the offer where the buyer moment, proof, and first useful action are clear.
Simple promo opener:
"If you are at the point where ______, this is the part of the offer I would inspect first: ______."
That opener is stronger than "new launch today" because it tells the reader whether the offer is even relevant to them.
Do not force every launch into your audience. If the buyer moment is fuzzy, the promo will usually sound fuzzy too. Skip it or wait until you can explain who it is for in one plain sentence.
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Use today's board to pick the buyer moment
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