SAA: Write the comparison moment before you write the promo

Before you write your next affiliate promo, figure out what the buyer is comparing your offer against.

Do this first:

1) Write the offer name at the top of the page.

2) Under it, list what the prospect might choose instead.

3) Add the fear attached to each option.

4) Add the advantage of your offer.

5) Turn that into the first half of your email, post, or bridge page.

They might be comparing it to:

- doing nothing

- buying a cheaper tool

- watching free YouTube videos

- hiring someone

- staying with their current system

That comparison is already happening in their head.

If your promo ignores it, you leave the buyer alone with their objections.

If your promo names it clearly, the click usually has stronger intent because the person understands why this offer makes sense right now.

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SAA: Write the comparison moment before you write the promo

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