Make the comparison sentence before the promo · Super Affiliate Academy (Free)

James Renouf

2d • 🤯Strategies

Make the comparison sentence before the promo

Make the comparison sentence before the promo.

A lot of affiliate promos say what the product is.

The better ones say what the buyer can stop struggling with, replacing, or duct-taping together.

Before you write the email, write one comparison sentence:

"Instead of ______, this helps you ______."

That sentence forces you to explain the offer in buyer language instead of vendor language.

Quick pass:

1. Pick one offer you are thinking about promoting.

2. Write what the buyer is doing now without it.

3. Write what the offer helps them do instead.

4. Remove any claim you cannot prove from the sales page, demo, or product access.

5. Turn the cleanest comparison into your opening or second paragraph.

6. Add one honest skip line so the wrong buyer does not feel tricked.

Examples:

- Instead of staring at a blank email, this gives you a campaign outline you can edit.

- Instead of collecting random PLR files, this gives you one themed asset bundle to customize.

- Instead of guessing which traffic step comes first, this gives you a setup order to follow.

- Instead of manually rebuilding every landing page section, this gives you reusable page blocks.

- Instead of buying another tool, this helps you clean up the workflow you already use.

Simple promo shape:

"If you are currently ______, the useful part here is ______. It is best for someone who already has ______ and wants ______. I would skip it if ______."

First action today: take one affiliate offer and write three comparison sentences for it. Keep only the one that is specific, believable, and easy for your audience to picture.

If you cannot write the comparison without hype, you probably do not understand the buyer problem well enough yet. Fix that before adding urgency, bonuses, or a deadline.

1 comment

Make the comparison sentence before the promo