Collect the buyer questions before writing the pitch

James Renouf

9d • 🤯Strategies

Collect the buyer questions before writing the pitch.

Before you write an affiliate email, go find the questions people are already asking about the problem.

Most weak promos start from the product page and then try to sound persuasive.

A better first pass is to collect buyer questions and let those questions tell you what the promo needs to explain.

Quick question hunt:

1. Open the sales page and write down the promise in plain English.

2. Search Reddit, YouTube comments, Facebook groups you already belong to, Skool threads, Google autocomplete, Quora, Amazon reviews, support FAQs, and competitor review pages for that topic.

3. Copy 10-20 real questions into a doc.

4. Group them into setup, cost, time, proof, difficulty, comparison, risk, support, and "will this work for me?"

5. Pick the 3 questions your audience is most likely to ask before clicking.

6. Answer those 3 in your promo before adding urgency or bonuses.

Useful searches:

- "is [topic] worth it"

- "best [topic] for beginners"

- "[topic] alternative"

- "how long does [result] take"

- "why is [topic] not working"

- "[product/category] review"

- "[problem] reddit"

Simple promo shape:

"The three questions I would ask before buying something like this are ______, ______, and ______. Here is what I found."

Then answer each one in buyer language:

- If setup is the worry, show the first setup step.

- If cost is the worry, explain what else they may need.

- If proof is the worry, point to the strongest believable proof.

- If fit is the worry, say who should skip it.

First action today: take one offer you might promote and collect 10 actual buyer questions before writing the email. Do not start with the commission, vendor swipe, or bonus stack. Start with what the buyer is already unsure about.

If you can answer the right questions clearly, the promo usually gets shorter and more believable.

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Collect the buyer questions before writing the pitch