Apr 18 • 🤯Strategies
A simple affiliate test: build 3 pre-sell intros for 3 traffic temperatures
A lot of affiliate pages underperform because they use the same opening for everybody.
But cold traffic, warm traffic, and problem-aware traffic do not need the same first 5 lines.
A much better test is to keep the offer the same and rewrite only the opening angle for each traffic temperature.
Here’s the practical version:
1. Pick one offer you already run traffic to
2. Write 3 different intros
Version 1: cold traffic
Lead with the problem and the payoff.
Assume they do not know the product yet.
Version 2: warm traffic
Lead with the mechanism.
Assume they know the category and are comparing options.
Version 3: problem-aware traffic
Lead with the mistake or leak.
Assume they already want a solution but keep choosing badly or delaying.
3. Keep the rest of the page mostly the same
Don’t rewrite everything or you won’t know what actually changed performance.
4. Pair each intro with the right traffic source
- colder clicks to the broader intro
- retargeting to the mechanism intro
- email or problem-specific traffic to the mistake/leak intro
5. Track:
- CTR into the page
- scroll depth
- click to offer
- conversion rate
This is useful because sometimes the offer is fine, the page is fine, and the real issue is just that the opening is mismatched to the click quality.
Most affiliates test creatives and ignore page-entry match.
That’s usually a mistake.
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A simple affiliate test: build 3 pre-sell intros for 3 traffic temperatures
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